Long before David Beckham took off his trousers for H&M, before Cristiano Ronaldo disrobed for Armani, before Ben Cohen stood up in his briefs, there was only one underwear giant in the game: Calvin Klein. The male model who happened to be fronting the brand became a celebrity solely through this Calvinization. When you got Kleined, you got it all. (See Marky Mark’s transformation into Mark Wahlberg.) Here’s a look at some of the notable names who have filled out the bulges of Mr. Klein’s briefs.
In the beginning was Marky Mark himself, whose 90′s ads with Kate Moss set the tone for the decade. Raw, minimalist, moody, and brooding, these were a far cry from the original bright blue sky background of Mr. Klein’s early underwear ads. As such, they struck an iconic chord, one which reverberates to this day.
Travis Fimmel and his long haired grungy looks closed out the decade in fine form, even if he wasn’t quite my type. There’s someone for everyone.
Kellan Lutz filled those boxers briefs a short while ago, but by then Mr. Klein and his underwear line had become one of many. While Calvin Klein remains a potent force in the underwear world, new and fresher upstarts like Andrew Christian have stolen a bit of that thunder. It may take someone like Tom Brady to put Mr. Klein back on the map. But don’t count Klein out yet…Back to Blog