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The Sniff That Triggers A Memory

One of the main reasons I’ve been obsessed and enthralled with cologne has been its power of summoning remembered experiences. It’s long been believed that scent is the most powerful memory trigger, and in my experience that is most certainly the case. There are certain basic colognes from long ago that bring me back to my youth. Calvin Klein’s ‘Eternity’ provided the background to my late high school days. It was the springboard to a college career of ‘Cool Water’ and ‘Curve’ and ‘Safari’ and ‘Polo Sport’ – and I’m not proud of any of those choices, but to get a whiff of them now brings me back to very specific moments as I crossed from the teen years into my twenties.

For the past decade or two, I like to think that my taste has refined and evolved, thanks to a richer understanding of life events, as well as a bigger pocketbook. My tastes now are dominated by Tom Ford’s Private Blend collection, which have happily provided memory triggers that is actually worth more than their exorbitant price point. There is no price that can be placed on some of these memories. What price could you put on happiness?

A brush with the exquisite ‘Venetian Bergamot’ brings me back to a 40thbirthday celebration in the Judy Garland suite of the Lenox Hotel, where we met a stuffed lion waiting beside a sparkling ruby red slipper. ‘Japon Noir’ is a smoky resinous beast designed for chilly November nights, a selection I usually save for special dinners with our family and Elaine – the pre-cursor to the holidays. Speaking of holidays, ‘Santal Blush‘ and its sandalwood sweetness have annually provided happy memory triggers, redolent of gifts of frankincense and myrrh.

A whiff of ‘Lavender Palm’ instantly conjures summer in the backyard, as mounds of lavender spill onto the pool deck, mixed and mingled with pushy stands of mint – both providing pleasant perfume when working in the area. 

The classic ‘Oud Wood’ is where my TF collection began. It was a gift from Andy, who gifted me many TF objects over the years, but not all. As we prepared for a family vacation in Cape Cod with a Boston stopover, I popped into the Neiman Marcus at Copley Square and purchased ‘Mandarino di Amalfi’ on my own because I loved it so much and could not wait. To this day, whenever I spray some on I think back to that wonderful vacation – our first with the twins – and an image of Andy and Emi lounging on the beach comes immediately to mind. The amber-hued August days in Boston are conjured with a spritz of ‘Rive d’Ambre’ from his line of Asian-inspired fragrances. That was another one that I loved so much I had to have it as soon as I tried it, and after letting it settle on my skin for a couple of hours I went right back in and got it.

Another gift from Andy, ‘Fucking Fabulous’ is actually a softer scent in spite of its brash moniker. I wore it for a couple of Broadway Mother’s Day weekend excursions with Mom, and it still kindles twinkling nights on Broadway, window shopping days at Bergdorf & Goodman, and endless walks up and down Fifth Avenue.

More summer memories were provided with ‘Costa Azzurra‘ which formed the spicy-sweet backdrop to our trip to Rehoboth Beach. The sun was deliciously hot, the waves were thrillingly immense, and the whole vacation – which coincided with another birthday – was an unexpectedly happy surprise. Along those lines was a rare summer visit to Ogunquit, when we knew we would be on the beach, where salt water met sand, smooth rocks glistened in the sun, and the scent of the ocean drifted on the strong breeze. Andy gave me an early anniversary gift of ‘Oud Minerale’ and worked with the salesperson at Bergdorf’s to insure that it reached us by the time we left for Maine. It worked out marvelously – the mineral elements matching the oceanic setting in a glorious bit of alchemy.

Finally, the coconut-tinged ‘Soleil Blanc’ provides one last dose of summer day memories, and this was another purchase I made on my own. The bottle was a steal (for TF prices at least) thanks to my Sephora VIP discount. (Tom Ford Private Blends never go on sale at other places; Sephora is now stocking more of them, and the VIP sales can usually be applied – a helpful hint hidden for those who stuck with this long-winded post until now.) ‘Soleil Blanc’ is summer incarnate – bright in its pure white bottle and golden seal – with the unmistakable nod to sun-tan lotion raised to an elegant echelon and drying down to powdery gorgeousness.

My cologne shelf is a treasure-trove of such fragrances and, more than mere scent, it’s a collection of memories lovely and dear, markers of the paths we have taken over the years, signifiers of all that we’ve gone through. It is a shelf that exists simultaneously in past and present and, if we’re lucky, future – for all that is to come. Every new day is the opportunity for a new memory, coupled with a new scent, waiting to be revisited on cold winter nights when loneliness creeps in through the cracks.

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