Bitch, She’s Madonna

Vivid of color, silly of purpose, and chock-full-of-stars (pop-and-otherwise), Madonna’s new video for ‘Bitch I’m Madonna’ is a vibrant and fun romp through a party pastiche. Reminiscent of her look from 1985’s ‘Dress You Up’ moment (with a stunning pink studded jacket by Discount Universe – thanks for the info Kyle Brincefield!) it’s a bit of a throwback to the 80’s and its black-lit neon brilliance, but re-packaged for a completely of-the-moment freshness.

A lot of people, including some Madonna fans, have complained that this is her worst song and video in years. I’ll admit, initially it was not one of my favorite tracks from the otherwise-epic ‘Rebel Heart’ album, but like the savviest of entertainers, the video sells it in unexpected ways, and I’ve come around to it.

If you want serious, deep, high-minded art, look at ‘Ghosttown‘ – if you want a fun, light-hearted summer ditty, this is your jam. It’s always nice seeing Madonna let her hair down, especially when it’s pink. (And I seriously need that jacket.)

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