When Beckham’s Bulge Gets Boring

There will always be some sort of cheap thrill to be gleaned when David Beckham shimmies into his skivvies for a photo shoot, and especially when he releases a line of “bodywear” under his own name. Given that he’s done just that, and we are about to be deluged with an avalanche of moody black and white photos showcasing his shirtless physique and cloth-bound package, I thought it would once again be like those heady (and ballsy) days of that first Armani underwear campaign.

For someone of his stature to front the original promos with his prominent bulge bursting forth in a tight pair of white briefs was bold and brazen. Instantly iconic, the above pic solidified his gay-pin-up status then and there. In the ensuing ads, artfully styled and lit, he continued to go where no man of his fame-level had gone before.

Now, he has released his very own line of underwear, and the first set of ads has premiered. My reaction: one big yawn. In the same way that Mario Lopez played it safe with his debut underwear line, Mr. Beckham seems to have misplaced his balls (metaphorically at least, as they’re still very much front and center in these pics). At least Mr. Lopez went for some slightly more interesting ads (if boxing can be considered more interesting.)

Beckham simply opts for the ubiquitous gray backdrop, and himself front and center. This would be fine if there were something more exciting to sell. Dull color selections, and even duller styles, do not make for a splashy entrance into the design world. There is nothing remotely imaginative or exciting about these pieces. Given that they are being sold as bodywear, there may be more of a sense of function rather than fashion to them, but come on – the majority of buyers aren’t going to be soccer-playing DILFs – they’re going to be urban gay guys who expect a little more bang for their buck.

I’m not going to lie and pretend that I’ll never look at Mr. Beckham in his briefs again, but as far as getting excited over this latest batch of bulges, the thrill is gone.

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