Is announcing the length of the next commercial the new thing? I’ve seen on several channels now an announcement of exactly how many seconds are left until the show returns. I find it helpful, but also surprising. I never knew how much I could get done in 90 seconds – piss-pot stop, hand-washing, pouring a cup of tea, slicing an apple, and running upstairs to find a coat for work the next day – all in a single commercial break. The 30-second ones are slightly more limiting…
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