Steve Grand has made a number of splashes here over the years, starting out with some modeling shots and then revealing a multi-faceted and multi-talented artist beneath the pretty packaging. His take on this Christmas chestnut will go down as one of the most beautiful renditions of an overdone song, while his penchant for sporting a Speedo has made him a favorite for more superficial reasons. Now he’s hawking a line of his own underwear ‘Grand Axis’ – a genius move that should shift a number of units of these beautiful styles. (I’m also a big fan of the name and logo.)
