The best bouquets are those that manage to look that most elusive way: effortless.
That is the greatest secret of a successful bouquet.
Unfortunately, that effortless, carefree look requires more than just plopping some stems in a vase and letting gravity take its course. But happily not much…

A decent bouquet requires a light touch. Placing each stem and evenly spacing them from each other is the worst sort of bouquet, and we’ve all been guilty of it. Instead, I try to make an easy, sometimes unexpected focal point, and groupings of flowers that play off that focus and try to move the eye elsewhere. Color can be a way of drawing the eye as well – colors that play off each other, or echo that focal point. Don’t forget the importance of foliage, which can be a focal point in itself, but may also break up the color and architecture of the flowers.
