Hunk of the Day: Alex Crockford

alex crockford 101

With his #CrockFit fitness plan and workout expertise, Hunk of the Day Alex Crockford is no stranger when it comes to beautiful bodies. Not only is he a talented fitness trainer, he’s also a modelBut you don’t have to take my word for it. Mr. Crockford’s ‘About’ section on his website proffers everything you need to know about this Hunk of the Day, and in more eloquent form than I can muster. Here he is:

I am Alex Crockford; a positive, driven, focussed and highly ambitious individual who seeks to create an empowering impact on as many people as possible. I embrace life as a journey, learning and experiencing valuable lessons every day to build a passionate, high achieving life. My dream is to build a platform that enables me to help change the lives of millions of people, inspiring the uninspired to live healthier, fitter and happier lives.

I love life! I wake up every single day with absolute passion and dedication towards my dreams. I am extremely passionate about being healthy and keeping fit. In the journey to get to where I am today, I had to go through a lot of highs and lows but I have found that the most satisfying feeling has been to help and inspire others to start and maintain their health and fitness journey. This is why I have created #CrockFit, a place where people can find a suitable fitness plan to transform their body in 12 weeks and maintain healthy habits for life.

…Two of my biggest dreams have been to be a top model, and also be known as a guy who inspires people to embrace a health and fitness journey. Since a young age, I looked at the fitness models in adverts and on the front cover of magazines and thought ‘wow, I want to be there!’. This thought never left me and stayed burning inside of me for years until I took action and started to work towards this dream. Whilst personal training I began the extremely slow and competitive journey of becoming a fitness model, modelling for top international brands and eventually landing myself some major fitness magazine covers. This was amazing and seeing myself on shop windows in giant size is a feeling that I still struggle to explain.  I love being a model and am grateful for opportunities that come my way, but I wasn’t born to be just a model? Although it is my dream I knew I wasn’t satisfied.
As a personal trainer working one to one with people and helping them change their lives was so satisfying and I loved my work, but I always felt that I was being boxed in, helping just a few people in one day. I had big dreams and I felt I could achieve much more. I have the passion to not only inspire one person at a time but maybe thousands, millions.

Through my own personal journey, I started to gain more and more clarity about my passion and my purpose – to inspire and motivate millions of people across the world to be fit & healthy and most importantly, to FEEL great & be happy! With my experience as a personal trainer, I knew three things for sure:

1.     Fitness gave people freedom, confidence and transformed each part of their life.
2.     People excelled in smashing their fitness goals and staying on that path when they have support, be it with a PT, friend or a community.
3.     I had limited hours in a day as a PT and was limited to helping just few people.


With this in mind, I created my fitness brand called #CrockFit.
With #CrockFit in place, I now have an official service where I can connect with anyone across the world and deliver all the tools they need in order to change their lives. Having helped people across the world better themselves, I now truly know my purpose in life is to not give up until myself and other like-minded people have made a considerable impact on helping millions of people be fit, healthy and happy.
I have witnessed trends and niches in the health and fitness industry and something I always notice is an overpopulated help for people who are already into fitness, and an under populated help for people who haven’t started yet. It is my absolute goal to connect and inspire these people to help them be the change they are desperate to make.

My work is dedicated to the people that need help taking the first step, or have maybe fallen off and want to find their feet again, or maybe they need that extra bit of guidance to take their fitness to the next level. The fitness programs I provide aren’t just for the top elite athletes, they are also for the normal person looking to make some positive changes in their life.
Fitness and health has ultimately helped me gain the confidence and self-belief to push myself outside my comfort zone not just in the training environment, but also in other life situations too. I really would be no-where without the life skills I have gained from being active every day, eating healthily and maintaining a great lifestyle. I would love to help you create these habits, so your life can benefit in this way too!

Back to Blog
Back to Blog